Businesses are relying on digital platforms more than ever. Libraries are no exception. In order to reach their customers more effectively, it was important for the Hendrick Hudson Free Library to have a presence beyond its book shelves. With exceptional programing, and now a direct line of communication to its community via responsive website and strategically branded content for Facebook, Instagram and Twitter, as well as Constant Contact, the library is more connected than ever to it’s community and able to create a hybrid environment for its patrons.