When artist and poet James W. Gaynor launched his new book Jane Austen’s Pride and Prejudice in 61 Haiku (1,036 Syllables!) he relied on us to market his latest creation online via social media. The result was a takeover of his Facebook, Instagram and Twitter feeds with promotions, ads and giveaways. His alter ego, #HaikuJim, was born from a daily haiku posted to all media which allowed him to engage with his followers on the regular and help to build his audience.