Hudson Milk has been a family owned and operated milk delivery service since 1993. Recently the second generation owners wanted to rebrand the business to include more than just milk.
Conscious not to alienate their legacy customers, we renamed Hudson Milk, to Hudson Milk + Market and created a new tagline, “Get Fresh With US.”
The rebrand includes a newly designed logo depicting their iconic delivery van, as well as hand-drawn lettering which aligns with their high quality, artisan style products and service. All branding pieces, including notecards, business cards, brochures and gift certificates, use natural materials that elevate their core message: that it’s important to know where your food comes from.