This new Element hotel rebrand is smart, clean, and fresh. Working with the Marriott team, we redesigned multiple collateral pieces to reflect their new philosophy of whole living; clean, simple, and balanced. To ensure proper communication of these new brand specs, we also compiled refreshed branding guidelines to assist in-house creatives with further brand implementation.

We also developed the social media activation for the Homes & Villas brand. Each location had a hero that spanned the view port to entice potential customers.